You need to reach your target audience at a maximum capacity and often the lesser the cost, the lower the visibility. The cost would be $500 for every 1,000 viewers.Īnother important factor to keep in mind is that cheap doesn’t always mean quality. To calculate the CPM, you take the dollar amount invested, divided by the number of viewers and then multiply that total by 1,000.Īn example might be: a $5,000 billboard advertisement that will be viewed by an average of 10,000 people. The “M” in CPM is the use of the Roman Numeral that equals 1,000. The formula that is used for you to get an idea of the investment and views is:ĬPM = (Cost of 1 Unit of a Media Program) / (Size of Media Program’s Audience) x 1,000 It’s important to know this data, as you should be comparing it to all of the various forms of media advertising. This is based on the idea of the number of times that ad will be shown or viewed. Since billboard advertising is based on the number of views, the concept is converted to a term known as CPM (Cost per one thousand impressions). A single snapshot, image and/or slogan can get your message out in the shortest amount of time.
The adage ‘a picture is worth a thousand words’ should be your guideline when considering billboard advertising.
If you are considering billboard advertising, here are some easy summaries to help guide your decisions. Billboard advertising is one of the oldest forms and therefore has a lot more data to show if a decision is a good one for the right return on investment (ROI). The world of advertising has come a long way, with much of the analysis now being converted into more of a science. Advertising is a huge market that can make or break your marketing.
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